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8 December, 2022

Top 7 Ways to Effectively Market Your Dental Practice

Marketing is easy to overlook amidst the daily grind of patient care, managing the administrative functions, and keeping up to date with dental equipment purchases. There’s only so many hours of the day, and sometimes it seems like you’re treading water just to keep up with patient demands. 

But dental marketing is vital if you want your dental practice to grow and thrive. If you calibrate your marketing initiatives just right, you stand a good chance of increasing your patient rolls. Investing in dental marketing is a sure way to grow your business and carve out a healthy market share in an ever-changing and highly competitive industry like dentistry. 

In order to be well-positioned in your city or town – where there are likely numerous other dentists competing for your potential new customers – you should begin by connecting with consumers where they are, and that’s online. 

Here are seven marketing tools and platforms that will enable you to effectively market your dental practice. If you implement these marketing practices, your only problem may be how to accommodate an influx of return and new patients at your dental business.

1)   Website

It all begins with a website when it comes to marketing your dental practice. Your website is the prime real estate for you to showcase your expertise and health-care services you offer your patients. 

But having a website isn’t enough. You must have a website that is easy to navigate and features eye-catching images. It should also include graphics, and scannable content. At a time when online users decide in seven to 10 seconds whether to leave or stay on a website, you have precious little time to engage visitors on your website. 

Intuitive site navigation makes it easy for online users to see the information they are searching for and to then take action. 

It is also important for you to regularly update your website to ensure it is consistently providing relevant and timely content. Your site should also be responsive and mobile-friendly. More than half of patients connect with businesses from mobile devices, such as a smartphone, tablet, or e-readers. It is vital that your website looks beautiful on any device. 

Your website is fertile ground for being a customer-generating tool for your dental business. 

2)    Social Media 

One of the most effective ways to promote your dental practice is leveraging social media. Social media is another example of meeting your new and existing customers where they are spending a lot of time – and that place is on social media channels like Facebook and Instagram. 

Research and surveys tell us digital consumers spend at least two-and-a-half hours on social media every day. For almost three hours a day, you can target consumers with compelling messages about your dental business. 

In addition to Facebook and Instagram, you can direct brand messaging to Twitter and TikTok. 

As you tap into the vast potential of social media, keep in mind that it is not a one-way communication model. Engage these highly coveted online users by replying to their comments and answering questions. Your interaction serves to build trust with your brand, and it boosts the credibility of your dental business. 

3)     Blogs

Blog posts are a great tool to offer professional oral health advice and generate increased traffic to your website. The next step is converting these visitors to your site into new customers. 

If you master the timing of your blogs – bi-weekly, once a month, or even once a week – and you choose blog topics with a high interest value, you stand a good chance of attracting new customers in big numbers. You increase the chance of reader engagement if, at the end of your blog, you add a resounding call to action, or CTA. 

Here are some examples of CTAs enticing viewers to take action are the following: 

  • Book a Free Consultation Now 
  • Learn More
  • Subscribe 
  • Schedule Your Appointment 
  • Get a Discount on Your Next Visit 

At the conclusion of the blog article, offer your online readers a way to reach you, or give them instructions for receiving your newsletter talking about practical ways to promote good oral health, for example. 

Your blog is the perfect tool to generate leads, especially if you offer a free download or a place to sign up for more information. 

Here are some suggestions for blog topics: 

  • How can I prevent gum disease?
  • Should I use whitening strips?
  • What is the best way to prevent cavities?
  • What type of toothbrush or toothpaste should I use?
  • How often should I visit the dentist?

4)    PPC Advertising 

If you’re wanting a way to get a lot of new patients in a short period of time, try PPC, (Pay-Per-Click) campaigns. By utilizing a platform such as Google AdWords, you can leverage PPC to target potential new patients who are looking for a new dentist. You simply select relevant keywords, create an ad, and link it to your website. 

In essence, PPC advertising is a cost-effective way to reach patient leads when they are searching for a new dentist. PPC is a highly effective online tool to include in your digital marketing strategy. 

PPC ads have the potential to build brand recognition for your dental business. They also make visitor-customer conversion more successful. 

Paid ad clicks can support your pages being ranked high in Search Engine Results Pages, or SERPS. Meaning, your website is more likely to show up higher in search engine rankings than your competitors. This type of competitive advantage leads to your website attracting more online visitors than other dentists in the area. 

5)    Email Marketing

Effective email marketing is a good way to attract new customers and persuade existing patients to spend money to improve oral health. Keep in mind, your existing patients will likely refer their friends and colleagues to your dental practice. So, leverage email marketing to deliver value to your patients. They will then be motivated to tell others about your health-care services. 

In order to maximize your email marketing campaigns, offer an email newsletter sign-up option on your website. Unlike other marketing opportunities you own your email list.  Building an email database for your newsletter allows you to increase your revenues, building on the efforts you already employ. 

Here are six benefits to email marketing for your dental practice: 

1)     Provides personalized experiences for patients 

2)     Engages your patients 

3)     Provides relevant information 

4)     Builds loyalty with patients 

5)     Enhances credibility 

6)     Increases revenue 

6)     Google My Business Page

A Google My Business Page is an essential tool you can leverage to persuade online users to choose you over other dentists. You’ll want to make sure your page is updated on a regular basis. Maximize its effectiveness by creating relevant information such as your business name, address, and hours of operation. 

Also upload eye-catching photos and compelling videos showcasing your dental practice’s expertise and personality. You can also use your Google My Business Page to answer questions and to enhance your relationships with your patients and leads. 

7)     Video Marketing

Video marketing is a powerful marketing tool that grabs the attention of patients and prospective new customers. If they are short and engaging – two to five minutes long and communicate your team culture – your marketing videos could bring about a significant increase in return and new patients. 

Your videos should be entertaining, educational, and informative. Through your videos, you should convey what makes your office special. 

Videos have the potential to boost brand awareness and highlight ways your dental practice is different, i.e. better, than the competition. By doing so, your video marketing will become a highly effective tool to convert visitors into your newest patients. 

Drilldown Solution Can Help Your Dental Business Optimize Profits 

At Drilldown Solution, we are all about helping small businesses, including dental practices, to be profitable. Our fractional CFOs are highly skilled and able to assist you in establishing a robust financial system while providing you with keen insights, strategic guidance, and fiscal leadership to support your growth and ascendance in the marketplace. 

Drilldown Solution offers a full suite of financial services including, bookkeeping, accounting, and tax preparation. We have the expert team to help any small business thrive, even under the current COVID-19 pandemic circumstances. We accomplish this growth with a three-part system of patient-experience excellence, financial focused operations, and accountability. 

Our goal at Drilldown Solution is to put your dental business in the best financial position possible, utilizing proactive processes and personal care!

 

Adam

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